Baseline Economic Impacts of the ATP Digital Video Program

Abstract

This report describes baseline data on the economic impacts of digital video on the US economy. The focus is on impacts that have resulted or are likely to result from the Digital Video Focused Program Area of the Advanced Technology Program (ATP), National Institute of Standards and Technology (NIST), US Department of Commerce. In order to estimate these impacts, it was necessary for us to create a much broader framework: a framework that includes models of consumer demand for digital video and models of costs and production. The chapters that follow contain specific data on digital video outcomes and partial and general equilibrium models that use that data.

This report is part of a series of reports on the economic impacts of the Digital Video Focused Program Area. The series is being prepared by the Policy Research Institute (PRI) at the University of Kansas. Four previous reports in this series have provided a preliminary analysis of the digital video (DV) market place and its economic impacts.