Protocols for Measuring Economic Impacts of ATP's Digital Video Program

Abstract

This report is part of a series of reports on the economic impacts of the Digital Video Focused Program Area of the Advanced Technology Program (ATP). ATP is a division of the National Institute of Standards and Technology (NIST), US Department of Commerce. This series is being prepared by the Institute for Public Policy and Business Research (IPPBR) at the University of Kansas.

The present report describes methods and protocols for gathering the baseline data and analyzes some of the test data we have gathered. A final planned report in this series will describe empirical baseline data on the economic impacts of the Digital Video Focused Program Area and analyze its significance.

It is anticipated that follow-on research will track the Digital Video Focused Program Area over time, and then provide comprehensive ex post (i.e., retrospective) measurements of its economic impacts on the US.