Markets Potentially Affected by the ATP Digital Video Program

Abstract

This report provides an outline or roadmap for listing, characterizing and describing the applications of digital video (DV) that may appear in the future marketplace. The report was prepared in conjunction with the Focused Program on Digital Video in Information Systems of the Advanced Technology Program (ATP), an operating unit of the National Institute of Standards and Technology (NIST), US Department of Commerce.

The ultimate goal of the report is to “identify the markets which are likely to be significantly affected by the Digital Video Program” of ATP. It is planned that these identified markets will be subjects for follow-up studies on the economic benefits of the ATP program.

This report proceeds in two steps. First, we construct a general map of all DV-related markets that are thought to be possible over the next 15 years. (This map is provided in Chapter 9 and Appendix 5 of the report.) The map implies the existence of some thousands of possible markets, when defined at a very detailed level of disaggregation. Second, we restrict and aggregate the map in various ways to arrive at a condensed list of some hundred markets. We then recommend that these markets be monitored for the economic impacts of the DV Focused Program. (The shorter list is provided in Chapter 10).