The purpose of this survey is to find out how many Lawrence residents intentionally leave Lawrence to shop, what types of goods or services they shop for, and how often they go. The survey was limited to Lawrence residents and does not measure the impact or preferences of visitors coming into the city of Lawrence for the purpose of shopping.

An attempt was made to identify those stores, retail centers, and types of items or services for which shoppers consider an out-of-town source as their first/best choice, and the reasons for that choice. This is the second time this survey has been conducted. Comparisons are made throughout regarding the changes from the previous sampling. The data were collected between Thanksgiving and Christmas 1997