The following material is designed as a guide and explanation of the procedures and methods used by the University of Kansas in executing the Overland Park quarterly tracking study of hotel and motel visitors. Beginning in Fall 1988, this study will continue quarterly.
The tracking study of Overland Park visitors is a strict probability sample of visitors checking into all hotels and motels -- with the exception of the Ramada Inn -- in Overland Park. Data are collected six weeks per quarter and the sampling design employed within each week is a probability sampling design known as a multistage cluster sample. The virtue of this sampling design is that it is statistically equivalent to a simple random sample of visitors in each week, thus providing representative and accurate data.
John L. Lastovicka and Joyce Claterbos. Overland Park Tourism Study. Institute for Public Policy and Business Research, University of Kansas. Technical Report Series: 177 (June 1990; 52 pages).