This study examined the accuracy of the various forecasting methods of the 2016 US Presidential Elections. The findings revealed a high accuracy in predicting the popular vote. However, this is most suitable in an electoral system which is not divided into constituencies. Instead, due to the Electoral College method used in the US elections, forecasting should focus on predicting the winner in every state separately. Nevertheless, miss-predicted results in only a few states led to false forecasting of the elected president in 2016. The current methods proved less accurate in predicting the vote in states that are less urbanized and with less diverse society regarding race, ethnicity, and religion. The most challenging was predicting the vote of people who are White, Protestant Christians, and highly religious. In order to improve pre-election polls, this study suggests a few changes to the current methods, mainly to adopt the “Cleavage Sampling” method that can better predict the expected turnout of specific social groups, thus leading to higher accuracy of pre-election polling.
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