Perceptions of diversity management and organizational attractiveness: Exploring the effects of gender, ethnicity, and type of recruitment advertisement

Abstract

This study examined the effects of gender, ethnicity, and the type of organizational recruitment advertisements on college students' (N = 357) evaluations of organizational attractiveness and diversity management. Participants were randomly assigned two different types of organizational recruitment advertisement: one contained a Diversity Management/Affirmative Action statement; the other did not have such statement. Participants then answered questions that measured organizational diversity management. Analysis of Variance was conducted to test the two research hypotheses. Supporting Hypothesis 1, results indicated that women and minority members endorsed diversity management more than men and European Americans did respectively. In addition, results indicated that participants were more attracted to the organization if the Diversity Management/Affirmative Action statement was included in its job advertisement. Results were discussed in the context of the organizational attractiveness literature and organizational identification.