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    Arrowhead's Aerial Attack

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    Langdon_ku_0099M_16358_DATA_1.pdf (315.0Kb)
    Issue Date
    2019-05-31
    Author
    Langdon, Chris
    Publisher
    University of Kansas
    Format
    63 pages
    Type
    Thesis
    Degree Level
    M.S.Ed.
    Discipline
    Health, Sport and Exercise Sciences
    Rights
    Copyright held by the author.
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    Abstract
    This case study utilized qualitative methodologies in order to gather the sentiments of Kansas City Chiefs fans realized during the 2018 regular season. The study focuses upon the Chiefs’ decisions in the composition of their roster, with regard to risk and fan identification. This work is provided and conducted with the purpose of contributing to sport management professionals a source for understanding how one franchise’s potentially risky player transactions were perceived by its fans, and how those transactions might have affected identification with the team. Individual interviews of 12 Chiefs fans were conducted to gather fan sentiment. The ensuing analysis of that data provided the themes that represent the results of the study. In total 17 themes prevailed from the study, those themes range from community impacts, perceived negligence on the Chiefs’ part, to causes of angst and excitement.
    URI
    http://hdl.handle.net/1808/29504
    Collections
    • Theses [3710]

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    785-864-8983
    KU Libraries
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    Lawrence, KS 66045
    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
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    Contact KU ScholarWorks
    785-864-8983
    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    Image Credits
     

     

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