Arrowhead's Aerial Attack
Issue Date
2019-05-31Author
Langdon, Chris
Publisher
University of Kansas
Format
63 pages
Type
Thesis
Degree Level
M.S.Ed.
Discipline
Health, Sport and Exercise Sciences
Rights
Copyright held by the author.
Metadata
Show full item recordAbstract
This case study utilized qualitative methodologies in order to gather the sentiments of Kansas City Chiefs fans realized during the 2018 regular season. The study focuses upon the Chiefs’ decisions in the composition of their roster, with regard to risk and fan identification. This work is provided and conducted with the purpose of contributing to sport management professionals a source for understanding how one franchise’s potentially risky player transactions were perceived by its fans, and how those transactions might have affected identification with the team. Individual interviews of 12 Chiefs fans were conducted to gather fan sentiment. The ensuing analysis of that data provided the themes that represent the results of the study. In total 17 themes prevailed from the study, those themes range from community impacts, perceived negligence on the Chiefs’ part, to causes of angst and excitement.
Collections
- Education Dissertations and Theses [1065]
- Theses [3772]
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