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    The rhetoric of United States Marine Corps enlisted recruitment: a historical study and analysis of the persuasive approach utilized

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    Issue Date
    1974-05-31
    Author
    Rutledge, Gary L.
    Publisher
    University of Kansas
    Type
    Thesis
    Degree Level
    M.A.
    Discipline
    Speech and Drama
    Rights
    This item is protected by copyright and unless otherwise specified the copyright of this thesis/dissertation is held by the author.
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    Abstract
    This thesis concerns itself with the rhetorical approach utilized by the United States Marine Corps to persuade men to enlist voluntarily. This thesis is a historical tracing of the rhetorical approach used by the Marine Corps in recruitment. This tracing relates the rhetoric to the presence or absence of a national level war and/or the presence or absence of a conscription system such as the draft. The study is limited to that rhetoric which is aimed at the recruitment of enlisted men and women.

    In summary, this thesis treats the rhetorical approach utilized in United States Marine Corps posters/billboard advertising from 1775 to 1973. It also explores the relationship of the rhetorical approach to the presence or absence of war and/or a conscription system.
    Description
    x, 249 leaves : illustrations ; 29 cm. Includes Includes bibliographical references.
    URI
    http://hdl.handle.net/1808/29448
    Collections
    • Communication Studies Dissertations and Theses [275]
    • Theses [3906]

    Items in KU ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.


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    Contact KU ScholarWorks
    785-864-8983
    KU Libraries
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    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
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    Contact KU ScholarWorks
    785-864-8983
    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    Image Credits
     

     

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