The rhetoric of United States Marine Corps enlisted recruitment: a historical study and analysis of the persuasive approach utilized

View/ Open
Issue Date
1974-05-31Author
Rutledge, Gary L.
Publisher
University of Kansas
Type
Thesis
Degree Level
M.A.
Discipline
Speech and Drama
Rights
This item is protected by copyright and unless otherwise specified the copyright of this thesis/dissertation is held by the author.
Metadata
Show full item recordAbstract
This thesis concerns itself with the rhetorical approach utilized by the United States Marine Corps to persuade men to enlist voluntarily. This thesis is a historical tracing of the rhetorical
approach used by the Marine Corps in recruitment. This tracing relates the rhetoric to the presence or absence of a national level war and/or the presence or absence of a conscription system such as the draft. The study is limited to that rhetoric which is aimed at the recruitment of enlisted men and women.In summary, this thesis treats the rhetorical approach utilized in United States Marine Corps posters/billboard advertising from 1775 to 1973. It also explores the relationship of the rhetorical approach to the presence or absence of war and/or a conscription system.
Description
x, 249 leaves : illustrations ; 29 cm. Includes Includes bibliographical references.
Collections
- Communication Studies Dissertations and Theses [275]
- Theses [3906]
Items in KU ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
We want to hear from you! Please share your stories about how Open Access to this item benefits YOU.