Reinvigorating Identity: Applying Burkean Identity and Social Identity Theory to Analysis of Identity Formation

Abstract

Identity is widely utilized in a variety of ongoing discussions in the composition and rhetoric field. I propose a conception of identity that allows analysis of identity formation, particularly intentional creation or alteration of identities. I will draw upon Burke's description of identification and social identity theory from sociology to define and provide tools for analyzing the intentional shaping of identity in a construction safety training program. The first key finding that I take from this analysis is that aspects of an identity can be encouraged to be adopted by a target group if they are incorporated into the prototype of membership through constant messaging, in this case through daily communication about safety and leadership policies encouraging constant feedback about safety. The second is that identity formation must be influenced by an appropriate symbol of authority, in this case local leadership of the small workgroup and appeals to individual wellbeing.