Presidential Discourse and Regime Legitimacy in Putin's Russia (2014-2017)

Abstract

Abstract The purpose of this research is to analyze Vladimir Putin’s discourse and identify what factors in his discourse attribute to relatively high approval ratings, and thus regime legitimacy, from 2014 to 2017. What explains Putin’s approval ratings when the economy is in decline or stagnation? Using discourse analysis, this paper explores Putin’s remarks during four Direct Line Events and four Annual Press Conferences from 2014 through 2017. The results indicate Putin’s speech is tailored to highlight positive economic developments by utilizing precise economic indicators depicting the President as an expert on the matter. Putin discursively accepts and highlights his own responsibility for events that the Russian public approves of, and deflects blame and responsibility for failures or inadequate attention to issues such as the economy and social programs or concerns. Results also that find Putin’s legitimacy hinges on the promise of a strong Russia and better living conditions for Russians. Analysis concludes Putin’s discourse, disseminated via the medium of state controlled media, is essential to maintaining regime legitimacy in authoritarian Russia. Keywords: Putin’s approval ratings, regime legitimacy, Putin’s discourse, discourse analysis, Putin’s Russia