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dc.contributor.authorHarvey, Susan P.
dc.date.accessioned2019-02-15T15:50:02Z
dc.date.available2019-02-15T15:50:02Z
dc.date.issued2018
dc.identifier.citationHarvey SP (2018) The Farm Fresh Challenge: Formative Evaluation Results of a Multi-Component Farm-to-Grocery Store Program. J Nutr Diet Pract 3: 001-012.en_US
dc.identifier.urihttp://hdl.handle.net/1808/27704
dc.description.abstractBackground: The 2015-2020 Dietary Guidelines for Americans recommend adults consume at least 4 and a half cups of fruits and vegetables (F/V) a day, yet research indicates these guidelines are not met. Furthermore, agricultural experts are concerned with the declining number of small farms and insufficient production of F/V. The primary purpose of this study was to conduct an assessment of a farm-to-grocery store program.

Methods: Using the guiding foundations of community-based participatory research, the Farm Fresh Challenge (FFC) was developed. The FFC was a multi-component campaign designed to increase the availability of locally grown F/V in grocery stores, while challenging consumers to purchase, prepare, and consume local foods. A formative evaluation was conducted to assess adoption, implementation, reach, maintenance, and perceptions of the program.

Results: Findings indicated: 1) more efforts are necessary to sustain grocer-farmer partnerships; 2) promotion of the program needed to be much more targeted in an effort to better promote local farmers and educate consumers on the benefits of supporting local food systems; and 3) consumers were largely unaware of the FFC.

Conclusions: Farm and grocery store partnerships can serve as a feasible way to improve access to F/V while supporting the sustainability of small farms. However, efforts to educating the public on the benefits of supporting local food systems are warranted, and strategies for enhancing farmer-grocer relationships should be considered.
en_US
dc.publisherSciaeonen_US
dc.rights© 2018 Harvey SP. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.en_US
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en_US
dc.titleThe Farm Fresh Challenge: Formative Evaluation Results of a Multi-Component Farm-to-Grocery Store Programen_US
dc.typeArticleen_US
kusw.kuauthorHarvey, Susan P.
kusw.kudepartmentHealth, Sport, and Exercise Scienceen_US
kusw.oaversionScholarly/refereed, publisher versionen_US
kusw.oapolicyThis item meets KU Open Access policy criteria.en_US
dc.rights.accessrightsopenAccessen_US


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© 2018 Harvey SP. This is an open-access article distributed under the terms of the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source
are credited.
Except where otherwise noted, this item's license is described as: © 2018 Harvey SP. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.