Media Representations of Latina/os and Latino Students' Stereotype Threat Behavior
Taylor & Francis
Scholarly/refereed, publisher version
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This study explores how media representations of Latina/os and the level of ethnic identification of Latino (male) students influence how Latino college students at a predominantly White university interpret these media representations and the role they play when interacting with non-Latina/o students. Findings from in-depth interviews with Latino students reveal that Latinos who strongly identify with their Latina/o heritage (high-identifying) are likely to believe that non-Latina/o students view them through the lens of stereotypical media representations of Latina/os, and to consciously change their behavior in the presence of non-Latina/o students in an attempt to counter these stereotypes. On the other hand, Latinos who do not strongly identify with their Latina/o heritage (low-identifying) do not believe that other students associate them with media stereotypes and do not feel the need to change their behavior when interacting with non-Latina/o students. Findings suggest that media images of Latina/os influence the college experiences of high-identifying Latino students, while the same images do not influence the experiences of low-identifying Latino students. It discusses the relationships between media images and stereotype threat behavior and proposes recommendations universities can implement to enhance the experiences of these students.
Erba, J. (2018). Media representations of Latina/os and Latino students’ stereotype threat behavior. Howard Journal of Communications, 29(1), 83-102.
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