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    Facilitating Social Media and Offline Political Engagement During Electoral Cycles: Using Social Cognitive Theory to Explain Political Action Among Hispanics and Latinos

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    Issue Date
    2018-07-09
    Author
    Velasquez, Alcides
    Quenette, Andrea M.
    Publisher
    Taylor & Francis
    Type
    Article
    Article Version
    Scholarly/refereed, author accepted manuscript
    Rights
    © 2018 Mass Communication & Society Division
    Metadata
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    Abstract
    Two interacting forces are subtly shifting the nature of American democracy—the public’s increased use of social media for political information and meaningful changes in the demographic characteristics of the country. This study specifically examined ways in which social media use for political purposes could leverage greater offline political participation among Hispanics and Latinos—a rapidly growing segment of the population. Using social cognitive theory, this study evaluated features of users’ social media network and social media behaviors that can facilitate greater political participation both online and offline. Results indicate that individuals’ social media network expression and social media political expression experiences influence users’ social media political efficacy, social media political expression, and eventually their offline political engagement. Special attention is given to the role of social media political efficacy in promoting broad forms of social media political expression and offline engagement for Hispanics and Latinos.
    Description
    This is an Accepted Manuscript of an article published by Taylor & Francis in Mass Communication and Society on July 9th, 2018, available online: http://www.tandfonline.com/10.1080/15205436.2018.1484489.
    URI
    http://hdl.handle.net/1808/27686
    DOI
    https://doi.org/10.1080/15205436.2018.1484489
    Collections
    • Communication Studies Scholarly Works [152]
    Citation
    Alcides Velasquez & Andrea M. Quenette (2018) Facilitating Social Media and Offline Political Engagement During Electoral Cycles: Using Social Cognitive Theory to Explain Political Action Among Hispanics and Latinos, Mass Communication and Society, 21:6, 763-784, DOI: 10.1080/15205436.2018.1484489

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    785-864-8983

    KU Libraries
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    Lawrence, KS 66045
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    Contact KU ScholarWorks
    785-864-8983
    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    Image Credits
     

     

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