Political Expression on Social Media: The Role of Communication Competence and Expected Outcomes
dc.contributor.author | Velasquez, Alcides | |
dc.contributor.author | Rojas, Hernando | |
dc.date.accessioned | 2018-11-16T18:58:20Z | |
dc.date.available | 2018-11-16T18:58:20Z | |
dc.date.issued | 2017-03-08 | |
dc.identifier.citation | Velasquez, A., & Rojas, H. (2017). Political Expression on Social Media: The Role of Communication Competence and Expected Outcomes. Social Media + Society. https://doi.org/10.1177/2056305117696521 | en_US |
dc.identifier.uri | http://hdl.handle.net/1808/27383 | |
dc.description.abstract | The use of social media sites for political expression has added a new layer to the study of political discussion. In this type of user-generated content applications, interpersonal and mass-mediated types of communication converge in one medium. Therefore, in this study, we bring together insights from interpersonal communication theories and mass communication models that predict online expression, adding explanatory power to this form of political participation. Specifically, we contribute to the understanding of social media political expression by examining the influence of communication competence and expected outcomes on expressive behaviors. Results of a representative survey of the adult urban population of Colombian Facebook (n = 598) and Twitter (n = 185) users, suggest that social media communication competence and expected status, novelty, and social outcomes influence political expression on social media. Furthermore, users’ social media political expression expected outcomes through Facebook and Twitter differ. This study illustrates the important role that interpersonal communication factors have for social media political discussion, and the difference between users’ expectations when they express their political views through different social media platforms. | en_US |
dc.publisher | SAGE Publications | en_US |
dc.rights | Creative Commons Non Commercial CC-BY-NC: This article is distributed under the terms of the Creative Commons Attribution- NonCommercial 3.0 License which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage). | en_US |
dc.rights.uri | https://www.creativecommons.org/licenses/by-nc/3.0 | en_US |
dc.subject | Social media | en_US |
dc.subject | Opinion expression | en_US |
dc.subject | Communication competence | en_US |
dc.subject | Expected outcomes | en_US |
dc.subject | Motivations | en_US |
dc.title | Political Expression on Social Media: The Role of Communication Competence and Expected Outcomes | en_US |
dc.type | Article | en_US |
kusw.kuauthor | Velasquez, Alcides | |
kusw.kudepartment | Communication Studies | en_US |
dc.identifier.doi | 10.1177/2056305117696521 | en_US |
kusw.oaversion | Scholarly/refereed, publisher version | en_US |
kusw.oapolicy | This item meets KU Open Access policy criteria. | en_US |
dc.rights.accessrights | openAccess | en_US |
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Except where otherwise noted, this item's license is described as: Creative Commons Non Commercial CC-BY-NC: This article is distributed under the terms of the Creative Commons Attribution-
NonCommercial 3.0 License which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage).