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    Who Gives a “Like” About the HPV Vaccine? Kansan Parent/Guardian Perceptions and Social Media Representations

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    Issue Date
    2017-05-31
    Author
    Luisi, Monique Linette Robinson
    Publisher
    University of Kansas
    Format
    212 pages
    Type
    Dissertation
    Degree Level
    Ph.D.
    Discipline
    Journalism
    Rights
    Copyright held by the author.
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    Abstract
    Among U.S. states, Kansas children’s HPV vaccination rates remain low. Parent/guardian HPV vaccine-beliefs likely influence vaccination rates. Additionally, Facebook’s popularity suggests that this forum’s representation may influence parent/guardian decisions to vaccinate children. This dissertation explores how Kansan parents/guardians of HPV vaccine-eligible children perceive the vaccine in the contexts of the health belief model (Rosenstock, 1974; Rosenstock, Strecher, & Becker, 1988) and the social amplification of risk framework (R. Kasperson et al., 1988), parent/guardian engagement with HPV vaccine-related information, and Facebook representations by general users and the Centers for Disease Control and Prevention during the vaccine’s first decade on the market. Results indicate HPV vaccine risk perceptions among some Kansan parents/guardians, social media as an active and passive source of information, and the HPV vaccine’s representation on Facebook as increasingly negative. HPV vaccine promotion strategies should consider focusing on the vaccine’s representation and risk attenuating messages.
    URI
    http://hdl.handle.net/1808/26037
    Collections
    • Dissertations [4660]
    • Journalism Dissertations and Theses [33]

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    Contact KU ScholarWorks
    785-864-8983
    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    Image Credits
     

     

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