KUKU

KU ScholarWorks

  • myKU
  • Email
  • Enroll & Pay
  • KU Directory
    • Login
    View Item 
    •   KU ScholarWorks
    • Dissertations and Theses
    • Dissertations
    • View Item
    •   KU ScholarWorks
    • Dissertations and Theses
    • Dissertations
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    The Effects of Happy Hour Drink Specials in the Alcohol Purchase Task

    Thumbnail
    View/Open
    Kaplan_ku_0099D_14998_DATA_1.pdf (6.209Mb)
    Issue Date
    2016-12-31
    Author
    Kaplan, Brent A.
    Publisher
    University of Kansas
    Format
    301 pages
    Type
    Dissertation
    Degree Level
    Ph.D.
    Discipline
    Applied Behavioral Science
    Rights
    Copyright held by the author.
    Metadata
    Show full item record
    Abstract
    Operant behavioral economics is a discipline within behavioral psychology that integrates concepts and principles from microeconomic theory to examine animal (humans and non-humans alike) behavior. Research in behavioral economics – primarily demand curve analyses – has yielded valuable insights into the role of environmental effects on reinforcer consumption. Demand curve analyses examine how changes in a price of a good affect changes in consumption of that good. Due to practical and ethical concerns, preparations in demand curve analyses have shifted toward using hypothetical purchase tasks, where respondents report the quantity of a good they would be willing to purchase at various prices. There is strong evidence to suggest that happy hour drink specials are associated with undesirable outcomes such as increased amount of drinking, increased likelihood of being highly intoxicated (above the 80 mg/dl legal limit for driving under the influence), and increased likelihood of experiencing negative outcomes related to drinking (e.g., getting into fights). Public policy efforts have been made to ban or at least restrict alcohol drink specials. Drink special policies across the 50 states indicate wide variability, ranging from complete happy hour bans to no bans or restrictions. The purposes of the current experiments are to determine whether self-reported consumption of alcohol on an alcohol purchase task increases when participants imagine a hypothetical “happy hour” scenario and whether there are differences in change in consumption depending on whether participants reside in states with different happy hour restrictions (i.e., whether happy hours are banned). Results from the current experiments extend previous literature on alcohol purchase task vignette manipulations and provide some insight as to whether repealing happy hour bans in states where it is currently banned results in increased alcohol consumption.
    URI
    http://hdl.handle.net/1808/25355
    Collections
    • Applied Behavioral Science Dissertations and Theses [149]
    • Dissertations [4475]

    Items in KU ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.


    We want to hear from you! Please share your stories about how Open Access to this item benefits YOU.


    Contact KU ScholarWorks
    785-864-8983
    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    Image Credits
     

     

    Browse

    All of KU ScholarWorksCommunities & CollectionsThis Collection

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    Contact KU ScholarWorks
    785-864-8983
    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    Image Credits
     

     

    The University of Kansas
      Contact KU ScholarWorks
    Lawrence, KS | Maps
     
    • Academics
    • Admission
    • Alumni
    • Athletics
    • Campuses
    • Giving
    • Jobs

    The University of Kansas prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, status as a veteran, sexual orientation, marital status, parental status, gender identity, gender expression and genetic information in the University’s programs and activities. The following person has been designated to handle inquiries regarding the non-discrimination policies: Director of the Office of Institutional Opportunity and Access, IOA@ku.edu, 1246 W. Campus Road, Room 153A, Lawrence, KS, 66045, (785)864-6414, 711 TTY.

     Contact KU
    Lawrence, KS | Maps