Sampling Methods and Sample Populations in Quantitative Mass Communication Research Studies: A 15-Year Census of Six Journals
Issue Date
2017Author
Erba, Joseph
Ternes, Brock
Bobkowski, Peter S.
Logan, Tara
Liu, Yuchen
Publisher
Taylor & Francis
Type
Article
Article Version
Scholarly/refereed, author accepted manuscript
Metadata
Show full item recordAbstract
This study evaluated the sampling methods and sample populations used in all U.S.-based survey and experimental mass communication studies published between 2000 and 2014 in six major journals (N = 1,173). Most studies used nonprobability samples, and more than half used student samples. Experiments used more nonprobability and student samples than surveys. Funded studies used more probability and nonstudent samples than nonfunded studies. Implications of results pertaining to population validity and interpretations of findings for mass communication research are discussed.
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Citation
Erba, J., Ternes, B., Bobkowski, P., Logan, T. & Liu, Y (2017) Sampling Methods and Sample Populations in Quantitative Mass Communication Research Studies: A 15-Year Census of Six Journals. Communication Research Reports
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