Employing the Church as a Marketer of Cancer Prevention: A Look at a Health Promotion Project Aimed to Reduce Colorectal Cancer Among African Americans in the Midwest

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Issue Date
2013Author
Lumpkins, Crystal Y.
Coffey, Candice R.
Daley, Christine Makosky
Greiner, K. Allen
Publisher
Lippincott, Williams & Wilkins
Type
Article
Article Version
Scholarly/refereed, author accepted manuscript
Rights
Copyright © 2013 Wolters Kluwer Health, Inc. All rights reserved
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Show full item recordAbstract
Health promotion programs designed to address colorectal cancer disparities among African Americans are increasing. Unfortunately, this group still shoulders a disproportionate mortality burden in the United States; these numbers are also reflective of colorectal cancer (CRC) disparities in the Midwest. The purpose of this study was to extrapolate results from in-depth interviews and brief surveys on the effectiveness of the church as a social marketer of CRC-prevention messages. Results show that pastors believe the congregation has limited knowledge about CRC risk and prevention; they also believe the church can improve cancer-prevention communication among members and those affiliated with the church.
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Citation
Lumpkins, C. Y., Coffey, C. R., Daley, C. M., & Greiner, K. A. (2013). Employing the Church as a Marketer of Cancer Prevention: A Look at a Health Promotion Project Aimed to Reduce Colorectal Cancer Among African Americans in the Midwest. Family & Community Health, 36(3), 10.1097/FCH.0b013e31829159ed. http://doi.org/10.1097/FCH.0b013e31829159ed
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