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    Employing the Church as a Marketer of Cancer Prevention: A Look at a Health Promotion Project Aimed to Reduce Colorectal Cancer Among African Americans in the Midwest

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    Lumpkins_2013.pdf (47.89Kb)
    Issue Date
    2013
    Author
    Lumpkins, Crystal Y.
    Coffey, Candice R.
    Daley, Christine Makosky
    Greiner, K. Allen
    Publisher
    Lippincott, Williams & Wilkins
    Type
    Article
    Article Version
    Scholarly/refereed, author accepted manuscript
    Rights
    Copyright © 2013 Wolters Kluwer Health, Inc. All rights reserved
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    Abstract
    Health promotion programs designed to address colorectal cancer disparities among African Americans are increasing. Unfortunately, this group still shoulders a disproportionate mortality burden in the United States; these numbers are also reflective of colorectal cancer (CRC) disparities in the Midwest. The purpose of this study was to extrapolate results from in-depth interviews and brief surveys on the effectiveness of the church as a social marketer of CRC-prevention messages. Results show that pastors believe the congregation has limited knowledge about CRC risk and prevention; they also believe the church can improve cancer-prevention communication among members and those affiliated with the church.
    Description
    This is not the published version.
    URI
    http://hdl.handle.net/1808/24475
    DOI
    https://doi.org/10.1097/FCH.0b013e31829159ed
    Collections
    • Journalism Scholarly Works [92]
    Citation
    Lumpkins, C. Y., Coffey, C. R., Daley, C. M., & Greiner, K. A. (2013). Employing the Church as a Marketer of Cancer Prevention: A Look at a Health Promotion Project Aimed to Reduce Colorectal Cancer Among African Americans in the Midwest. Family & Community Health, 36(3), 10.1097/FCH.0b013e31829159ed. http://doi.org/10.1097/FCH.0b013e31829159ed

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    KU Libraries
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    Contact KU ScholarWorks
    785-864-8983
    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    Image Credits
     

     

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