Abstract This thesis is primarily an analysis of the NCAA in its current structure. By examining the history, structure, stated goals and values, and current climate of the organization, it is made apparent that the practices of commercialization have become a central focus for the organization and its procedures as it currently stands. The author comes to the conclusion that the structure of the NCAA must change in order to continue to perpetuate the concept of amateur and collegiate sport. Several suggestions for structure amendments are examined through a meta analysis. From this data, three new structural models are suggested for the organization and are examined in terms of their strengths and weaknesses in both practice and implementation. Directions for future research are briefly discussed at the end of the analysis.
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