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    Sharing the News: Effects of Informational Utility and Opinion Leadership on Online News Sharing

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    Issue Date
    2015-02-20
    Author
    Bobkowski, Peter S.
    Type
    Article
    Article Version
    Scholarly/refereed, author accepted manuscript
    Metadata
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    Abstract
    This study examined the joint effect of message and personality attributes on online news sharing. In two experiments (N = 270; N = 275) readers indicated their likelihood to share news representing two content domains and three informational utility dimensions. A moderated mediation path analysis was used. On average, news consumers shared news containing informational utility. Opinion leaders shared news irrespective of informational utility because they discerned informational utility in news that, objectively speaking, lacked such utility. In one experiment, opinion leaders also were more likely than non-leaders to share news perceived to contain informational utility.
    URI
    http://hdl.handle.net/1808/22441
    DOI
    https://doi.org/10.1177/1077699015573194
    Collections
    • Journalism Scholarly Works [91]
    Citation
    Bobkowski, P. S. (2015). Sharing the news: Effects of informational utility and opinion leadership on online news sharing. Journalism & Mass Communication Quarterly, 92(2), 320-345. doi:10.1177/1077699015573194

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    KU Libraries
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    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
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    Contact KU ScholarWorks
    785-864-8983
    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    Image Credits
     

     

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