Preparing for the coming storm: Exploring interactions between corporate values and crisis management
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Issue Date
2016Author
Tidwell, Matthew
Type
Article
Article Version
Scholarly/refereed, publisher version
Rights
©Journal of Professional Communication, all rights reserved.
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One of the most prevalent corporate trends of the last several years has been the rush for companies to identify their core purpose and core values as a means to differentiate and create a sustainable winning culture. Yet even with more emphasis on stated ethical philosophies, internal crises and scandals have continued to plague corporations. This pilot project uses in-depth interviews with senior public relations executives from large companies. The project examines how companies integrate corporate ethical philosophy into their crisis planning and response procedures and concludes that, while a well-entrenched core values program can serve as a powerful tool and a framework for crisis planning and decision-making, it should not be viewed as a panacea. Further, the research finds that poorly executed values programs are destabilizing to an organization and actually make crisis response more problematic.
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Citation
Tidwell, M. (2016). Preparing for the coming storm: Exploring interactions between corporate values and crisis management. Journal of Professional Communication, 4(2)
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