Show simple item record

dc.contributor.advisorEckersley, Michael
dc.contributor.authorHoppenthaler, Bethany
dc.date.accessioned2016-01-03T21:08:07Z
dc.date.available2016-01-03T21:08:07Z
dc.date.issued2012-12-31
dc.date.submitted2012
dc.identifier.otherhttp://dissertations.umi.com/ku:12481
dc.identifier.urihttp://hdl.handle.net/1808/19585
dc.description.abstractDesign for many years has been considered an aesthetic tradecraft. However design has, more recently, come to be regarded as a strategic business asset offering a new way to solve problems and innovate. The rapidity of change demands that businesses must seek new ways to systematically create value as a means to retain competitive advantage. Recent technological advances offer a means of greater social connectivity. Brands can take advantage of this connectivity, and businesses can use design to more validly connect with the marketplace. How does a company interject design into an existing business culture to enable innovation? This thesis is a case study of a Kansas-based international animal health equipment manufacturer and its efforts to introduce a program of design as a means to cultivate new ideas through design thinking and improve its existing business and innovation culture. The following report documents this effort and its various productive outcomes.
dc.format.extent111 pages
dc.language.isoen
dc.publisherUniversity of Kansas
dc.rightsCopyright held by the author.
dc.subjectDesign
dc.subjectArts management
dc.subjectbusiness
dc.subjectculture
dc.subjectdesign
dc.subjectinnovation
dc.subjectmanagement
dc.subjectquality
dc.titleInterjecting Design into an Existing Business Culture to Enable Innovation
dc.typeThesis
dc.contributor.cmtememberBranham, Richard
dc.contributor.cmtememberWard, Douglas
dc.thesis.degreeDisciplineDesign
dc.thesis.degreeLevelM.A.
dc.rights.accessrightsopenAccess


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record