dc.contributor.advisor | Eckersley, Michael | |
dc.contributor.author | Hoppenthaler, Bethany | |
dc.date.accessioned | 2016-01-03T21:08:07Z | |
dc.date.available | 2016-01-03T21:08:07Z | |
dc.date.issued | 2012-12-31 | |
dc.date.submitted | 2012 | |
dc.identifier.other | http://dissertations.umi.com/ku:12481 | |
dc.identifier.uri | http://hdl.handle.net/1808/19585 | |
dc.description.abstract | Design for many years has been considered an aesthetic tradecraft. However design has, more recently, come to be regarded as a strategic business asset offering a new way to solve problems and innovate. The rapidity of change demands that businesses must seek new ways to systematically create value as a means to retain competitive advantage. Recent technological advances offer a means of greater social connectivity. Brands can take advantage of this connectivity, and businesses can use design to more validly connect with the marketplace. How does a company interject design into an existing business culture to enable innovation? This thesis is a case study of a Kansas-based international animal health equipment manufacturer and its efforts to introduce a program of design as a means to cultivate new ideas through design thinking and improve its existing business and innovation culture. The following report documents this effort and its various productive outcomes. | |
dc.format.extent | 111 pages | |
dc.language.iso | en | |
dc.publisher | University of Kansas | |
dc.rights | Copyright held by the author. | |
dc.subject | Design | |
dc.subject | Arts management | |
dc.subject | business | |
dc.subject | culture | |
dc.subject | design | |
dc.subject | innovation | |
dc.subject | management | |
dc.subject | quality | |
dc.title | Interjecting Design into an Existing Business Culture to Enable Innovation | |
dc.type | Thesis | |
dc.contributor.cmtemember | Branham, Richard | |
dc.contributor.cmtemember | Ward, Douglas | |
dc.thesis.degreeDiscipline | Design | |
dc.thesis.degreeLevel | M.A. | |
dc.rights.accessrights | openAccess | |