Building and Maintaining Relationships in the Digital Age: Using Social Penetration Theory to Explore Communication through Social Networking Sites

Abstract

The purpose of this research is to extend Social Penetration Theory (SPT) beyond face-to-face (FtF) relational development by taking into account the unique nature of online interpersonal interactions and self-disclosure practices. More specifically, by applying SPT to social networking sites (SNSs) for relational development and maintenance, this research seeks to test the major assumptions of the theory regarding relational development and self-disclosure. Three studies were conducted to assess SPT in relation to communication online. The first study, discussed in Chapter Three, used a combination of survey and quantitative content analysis of Facebook profiles (N = 103) to look at the depth and breadth of communication across the various stages of relationships maintained online. The second and third studies, discussed in Chapter Four, considered how variables related to communication online (audience awareness, information seeking, and privacy concerns) affected relational maintenance and dissolution. The second study utilized focus groups (N = 26) to generate reasons for why users of SNSs would end relationships online (e.g., oversharing, conflict). The third and final study used this list to survey participants (N = 312) about their own social network of choice (Facebook, Twitter or Instagram). Participants were asked to consider how the reasons generated in the second study related to their own decisions to “unfriend” or “hide” specific members of their social network, reporting on up to 10 members for each participant for a total of 3,062 cases. Participants also discussed their own information seeking and audience awareness as it related to SNS use. Altogether, these three studies highlight important variables needed to consider relational maintenance and development in a multimodal world, supporting the primary claim of SPT that in weighing the costs and rewards of self-disclosure, relational closeness is the best predictor of satisfaction.