Responding to a Changing Energy Industry : 2007 Wind Energy Business Plan

Abstract

This EMGT 835 project is a wind energy business plan for Midwest Engineering, an engineering and construction company active in the energy sector. This plan was created to develop a roadmap for the company to increase its market share in wind energy, and begin to offer new services to its clients. The need for the plan was because the company does not have a focused plan for wind energy (nor any other renewable technology) and the market for wind energy is expected to continue to be very large over the coming years. Key findings and aspects of the plan are: • The amount of revenue and profit potential from wind energy can grow by more than fifty times the current level on three years. • The investment requirements are very modest. • The more critical and immediate need is to select an “executive champion” for wind energy to lead the effort. In this report, Sections 1 through 9 are based on the EMGT 835 format, and are brief and qualitative. Appendix A is the business plan itself, in which all the critical information and details are contained. As this plan is confidential in nature, many details and figures have been changed or removed. The biggest lesson I learned from creating this business plan is that the business potential is larger than expected, and the investment needs are lower. The largest challenge will likely be addressing internal attitudes and inertia in the company, and working hard to make certain the first few projects are a success.