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Towards a Three-Component Model of Fan Loyalty: A Case Study of Chinese Youth
| dc.contributor.author | Zhang, Xiao-xiao | |
| dc.contributor.author | Liu, Li | |
| dc.contributor.author | Zhao, Xian | |
| dc.contributor.author | Zheng, Jian | |
| dc.contributor.author | Yahng, Meng | |
| dc.contributor.author | Zhang, Ji-qi | |
| dc.date.accessioned | 2015-06-15T18:54:10Z | |
| dc.date.available | 2015-06-15T18:54:10Z | |
| dc.date.issued | 2015-04-17 | |
| dc.identifier.citation | Zhang X-x, Liu L, Zhao X, Zheng J, Yang M, Zhang J-q (2015) Towards a Three-Component Model of Fan Loyalty: A Case Study of Chinese Youth. PLoS ONE 10(4): e0124312. http://dx.doi.org/10.1371/journal.pone.0124312 | en_US |
| dc.identifier.uri | http://hdl.handle.net/1808/18069 | |
| dc.description.abstract | The term “fan loyalty” refers to the loyalty felt and expressed by a fan towards the object of his/her fanaticism in both everyday and academic discourses. However, much of the literature on fan loyalty has paid little attention to the topic from the perspective of youth pop culture. The present study explored the meaning of fan loyalty in the context of China. Data were collected by the method of in-depth interviews with 16 young Chinese people aged between 19 and 25 years who currently or once were pop fans. The results indicated that fan loyalty entails three components: involvement, satisfaction, and affiliation. These three components regulate the process of fan loyalty development, which can be divided into four stages: inception, upgrade, zenith, and decline. This model provides a conceptual explanation of why and how young Chinese fans are loyal to their favorite stars. The implications of the findings are discussed. | en_US |
| dc.description.sponsorship | This research was supported by the National Natural Science Foundation of China (71071021), and the Fundamental Research Funds for the Central Universities awarded to Li Liu. The funders had no role in study design, data collection, the decision to publish, or the preparation of the manuscript. | en_US |
| dc.publisher | Public Library of Science | en_US |
| dc.rights | © 2015 Zhang et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Behavior | en_US |
| dc.subject | Data processing | en_US |
| dc.subject | China | en_US |
| dc.subject | Information theory | en_US |
| dc.subject | Social theory | en_US |
| dc.subject | Emotions | en_US |
| dc.subject | Psychology | en_US |
| dc.subject | Qualitative studies | en_US |
| dc.title | Towards a Three-Component Model of Fan Loyalty: A Case Study of Chinese Youth | en_US |
| dc.type | Article | |
| kusw.kuauthor | Zhao, Xian | |
| kusw.kudepartment | Department of Psychology | en_US |
| dc.identifier.doi | 10.1371/journal.pone.0124312 | |
| kusw.oaversion | Scholarly/refereed, publisher version | |
| kusw.oapolicy | This item meets KU Open Access policy criteria. | |
| dc.rights.accessrights | openAccess |
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Except where otherwise noted, this item's license is described as: © 2015 Zhang et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited
