This is the publisher's version, also available electronically from http://ijoc.org/index.php/ijoc/article/view/1926. This item is licensed under the Creative Commons Attribution Non-commercial NoDerivatives (by-nc-nd) license.
Seo, Hyunjin. (2013). "University of Southern California, Annenberg School for Communication & Journalism." International Journal of Communication, 7:1-20. http://ijoc.org/index.php/ijoc/article/view/1926.
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