Examining the Relationship Between Key Visual Characteristics of Urban Plazas and Aesthetic Response

Abstract

Urban plazas as public spaces occur in every town and city around the world; however, some plazas are more user-friendly and successful than others. This study examined that “aesthetics” also have a significant impact to determine the extent of success of urban plazas and urban open spaces in combination with other quantitative factors, such as centrality of location, provision of services, and amenities. In addition, this research sought to focus on the relationship between visual characteristics and aesthetic response to urban plazas. Photo elicitation and focus interviews were conducted to identify key visual characteristics as well as to examine aesthetic responses to those characteristics. Eight plazas and designed urban open spaces in Dhaka, Bangladesh, featured in the main study, and research methods included a structured questionnaire to collect data and used semantic differential rating scales as a measuring instrument. Outcomes from this research indicate that a positive aesthetic response was linked to specific visual characteristics of urban plazas, suggesting that this information could be used to more effectively refurbish existing and design new urban plazas as public spaces.