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    Men and Parasols

    Audio
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    0268-men-and-parasols.mp3 (928.1Kb)
    Issue Date
    2012-07-22
    Author
    Hacker, Randi
    Publisher
    Center for East Asian Studies, University of Kansas
    Type
    Recording, oral
    Is part of series
    Postcards from Asia;0268
    Published Version
    https://audioboom.com/posts/937472-0268-men-and-parasols?playlist_direction=reversed
    Metadata
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    Abstract
    Broadcast Transcript: Parasols or higasa, have long been the stronghold of women here in Japan, who have used them for hundreds of years to protect their skin from tanning. At long last, higasa have achieved the crossover dream: Men are using them, too, partly because men are more skin-conscious these days but mostly because of the incredible heat and for reasons of power conservation. Whatever. The bottom line is sales of parasols to men are through the roof. Studies done by the Environment Ministry show that an average salaryman who dresses in casual business attire--short sleeves and no tie--and carries a parasol, can cut heat stress by 20%. Parasols let you take the shade with you. The market is responding by creating manly parasols that come in more macho colors such as blue, grey and green and that are bigger and you know what they say about the size of a man's parasol... #ceas#hacker#japan
    Description
    This is one of hundreds of 60-second radio spots created by the Center for East Asian Studies (CEAS) for Kansas Public Radio (KPR). The purpose of this outreach program is to introduce the people of Kansas to the culture and current issues of East Asia.
    URI
    http://hdl.handle.net/1808/14098
    Collections
    • Postcards from Asia radio spots [312]

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    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
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    Contact KU ScholarWorks
    785-864-8983
    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    Image Credits
     

     

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