| dc.contributor.advisor | Eckersley, Michael | |
| dc.contributor.author | Hertel, Stephanie Ann | |
| dc.date.accessioned | 2013-01-20T15:31:25Z | |
| dc.date.available | 2013-01-20T15:31:25Z | |
| dc.date.issued | 2012-12-31 | |
| dc.date.submitted | 2012 | |
| dc.identifier.other | http://dissertations.umi.com/ku:12520 | |
| dc.identifier.uri | http://hdl.handle.net/1808/10632 | |
| dc.description.abstract | Brands are being challenged to reach consumers in different and more relevant ways. Today's consumer is influenced by brand experiences over the number of advertising impressions. Understanding consumers' needs, wants, and desires can be discerned and shaped the way promotional merchandise is created, sourced, and distributed. A genuine understanding of promotional products client-brand needs can foster better brand engagement and garner desired consumer responses. | |
| dc.format.extent | 46 pages | |
| dc.language.iso | en | |
| dc.publisher | University of Kansas | |
| dc.rights | This item is protected by copyright and unless otherwise specified the copyright of this thesis/dissertation is held by the author. | |
| dc.subject | Design | |
| dc.subject | Design management | |
| dc.title | A model for consumer-oriented promotional products | |
| dc.type | Thesis | |
| dc.contributor.cmtemember | Branham, Richard | |
| dc.contributor.cmtemember | Schwoerer, Catherine | |
| dc.thesis.degreeDiscipline | Design | |
| dc.thesis.degreeLevel | M.A. | |
| kusw.oastatus | na | |
| kusw.oapolicy | This item does not meet KU Open Access policy criteria. | |
| kusw.bibid | 8085614 | |
| dc.rights.accessrights | openAccess | |
