Using Design to Facilitate Personal Engagement in a Church Community

Abstract

Small to mid-sized community churches face many challenges developing the services that will fulfill the needs of members and non-members and deliver them in a way that fits the way we live in a modern society. Their long-term survival depends largely on their ability to attract and engage prospective members. Exploration of this topic has shown that the level of affinity, understanding of culture, volunteer opportunities and a feeling of authenticity towards engagement with the community are critical factors for people deciding where to put their physical and emotional energy. Using a service design approach, churches can take a systemic look at enhancing the experience for visitors in these areas.