Squirrel: A Community-Directed Approach to Investing

Smith, Brian Matthew

dc.contributor.advisor	Eckersley, Michael D
dc.contributor.author	Smith, Brian Matthew
dc.date.accessioned	2012-11-29T00:27:32Z
dc.date.available	2012-11-29T00:27:32Z
dc.date.issued	2011-12-31
dc.date.submitted	2011
dc.identifier.other	http://dissertations.umi.com/ku:11860
dc.identifier.uri	http://hdl.handle.net/1808/10473
dc.description.abstract	This thesis project explores the self-directed mutual fund investing space outside of personal retirement planning. The objective is to popularize mutual fund investing by removing the need for traditional financial adviser assistance and lowering the financial and behavioral barriers to fund ownership for underserved consumer segments.
dc.format.extent	89 pages
dc.language.iso	en
dc.publisher	University of Kansas
dc.rights	This item is protected by copyright and unless otherwise specified the copyright of this thesis/dissertation is held by the author.
dc.subject	Design
dc.subject	Business
dc.subject	Behavioral economics
dc.subject	Investing
dc.subject	Location services
dc.subject	Point-of-sale
dc.subject	Social
dc.subject	Underserved
dc.title	Squirrel: A Community-Directed Approach to Investing
dc.type	Thesis
dc.contributor.cmtemember	Jurden, Frank
dc.contributor.cmtemember	Branham, Richard
dc.thesis.degreeDiscipline	Design
dc.thesis.degreeLevel	M.A.
kusw.oastatus	na
kusw.oapolicy	This item does not meet KU Open Access policy criteria.
kusw.bibid	7643361
dc.rights.accessrights	openAccess

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