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dc.contributor.advisorEckersley, Michael D
dc.contributor.authorSmith, Brian Matthew
dc.date.accessioned2012-11-29T00:27:32Z
dc.date.available2012-11-29T00:27:32Z
dc.date.issued2011-12-31
dc.date.submitted2011
dc.identifier.otherhttp://dissertations.umi.com/ku:11860
dc.identifier.urihttp://hdl.handle.net/1808/10473
dc.description.abstractThis thesis project explores the self-directed mutual fund investing space outside of personal retirement planning. The objective is to popularize mutual fund investing by removing the need for traditional financial adviser assistance and lowering the financial and behavioral barriers to fund ownership for underserved consumer segments.
dc.format.extent89 pages
dc.language.isoen
dc.publisherUniversity of Kansas
dc.rightsThis item is protected by copyright and unless otherwise specified the copyright of this thesis/dissertation is held by the author.
dc.subjectDesign
dc.subjectBusiness
dc.subjectBehavioral economics
dc.subjectInvesting
dc.subjectLocation services
dc.subjectPoint-of-sale
dc.subjectSocial
dc.subjectUnderserved
dc.titleSquirrel: A Community-Directed Approach to Investing
dc.typeThesis
dc.contributor.cmtememberJurden, Frank
dc.contributor.cmtememberBranham, Richard
dc.thesis.degreeDisciplineDesign
dc.thesis.degreeLevelM.A.
kusw.oastatusna
kusw.oapolicyThis item does not meet KU Open Access policy criteria.
kusw.bibid7643361
dc.rights.accessrightsopenAccess


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