| dc.contributor.advisor | Eckersley, Michael D | |
| dc.contributor.author | Smith, Brian Matthew | |
| dc.date.accessioned | 2012-11-29T00:27:32Z | |
| dc.date.available | 2012-11-29T00:27:32Z | |
| dc.date.issued | 2011-12-31 | |
| dc.date.submitted | 2011 | |
| dc.identifier.other | http://dissertations.umi.com/ku:11860 | |
| dc.identifier.uri | http://hdl.handle.net/1808/10473 | |
| dc.description.abstract | This thesis project explores the self-directed mutual fund investing space outside of personal retirement planning. The objective is to popularize mutual fund investing by removing the need for traditional financial adviser assistance and lowering the financial and behavioral barriers to fund ownership for underserved consumer segments. | |
| dc.format.extent | 89 pages | |
| dc.language.iso | en | |
| dc.publisher | University of Kansas | |
| dc.rights | This item is protected by copyright and unless otherwise specified the copyright of this thesis/dissertation is held by the author. | |
| dc.subject | Design | |
| dc.subject | Business | |
| dc.subject | Behavioral economics | |
| dc.subject | Investing | |
| dc.subject | Location services | |
| dc.subject | Point-of-sale | |
| dc.subject | Social | |
| dc.subject | Underserved | |
| dc.title | Squirrel: A Community-Directed Approach to Investing | |
| dc.type | Thesis | |
| dc.contributor.cmtemember | Jurden, Frank | |
| dc.contributor.cmtemember | Branham, Richard | |
| dc.thesis.degreeDiscipline | Design | |
| dc.thesis.degreeLevel | M.A. | |
| kusw.oastatus | na | |
| kusw.oapolicy | This item does not meet KU Open Access policy criteria. | |
| kusw.bibid | 7643361 | |
| dc.rights.accessrights | openAccess | |
