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dc.contributor.advisorRowland, Robert C.
dc.contributor.authorJones, Virginia Bauer
dc.date.accessioned2012-10-28T15:03:36Z
dc.date.available2012-10-28T15:03:36Z
dc.date.issued2012-08-31
dc.date.submitted2012
dc.identifier.otherhttp://dissertations.umi.com/ku:12304
dc.identifier.urihttp://hdl.handle.net/1808/10251
dc.description.abstractAbstract This dissertation is a case study of Toyota Motor Corporation's movement from communicative failure to communicative success during the massive 2010 auto recall. It is the author's contention that the movement to success was accomplished through a sub-genre of apologia known as atonement. Atonement not only provided a way for the automaker to repent and take actions to address the needs of its audience of Toyota owners but also provided a way for Toyota to return to the narratives, ideology and values that are part of the Toyota Way.
dc.format.extent137 pages
dc.language.isoen
dc.publisherUniversity of Kansas
dc.rightsThis item is protected by copyright and unless otherwise specified the copyright of this thesis/dissertation is held by the author.
dc.subjectRhetoric
dc.subjectCommunication
dc.subjectApologia
dc.subjectAtonement
dc.subjectCrisis communication
dc.subjectProduct recall
dc.subjectToyota
dc.titleTraveling the Road to Redemption: Toyota Motor Corporation's Rhetoric of Atonement As Response to the 2010 Recall Crisis
dc.typeDissertation
dc.contributor.cmtememberD'Enbeau, Suzy
dc.contributor.cmtememberFord, Debra
dc.contributor.cmtememberInnocenti, Beth
dc.contributor.cmtememberRusso, Tracy
dc.thesis.degreeDisciplineCommunication Studies
dc.thesis.degreeLevelPh.D.
kusw.oastatusna
kusw.oapolicyThis item does not meet KU Open Access policy criteria.
kusw.bibid8085832
dc.rights.accessrightsopenAccess


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