Students and Housewives: Differences in Susceptibility to Reference Group Influence

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Issue Date
1977-09Author
Park, C. Whan
Lessig, V. Parker
Publisher
Univeristy of Chicago Press
Type
Article
Article Version
Scholarly/refereed, publisher version
Published Version
http://www.jstor.org/stable/2488716Metadata
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Citation
Park, C. Whan. Lessig, V. Parker. (1977) Students and Housewives: Differences in Susceptibility to Reference Group Influence. The Journal of Consumer Research, vol 4, 102-110.
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