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Sampling Methods and Sample Populations in Quantitative Mass Communication Research Studies: A 15-Year Census of Six Journals
Erba, Joseph Ternes, Brock Bobkowski, Peter S. Logan, Tara Liu, Yuchen
Erba, Joseph
Ternes, Brock
Bobkowski, Peter S.
Logan, Tara
Liu, Yuchen
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Abstract
This study evaluated the sampling methods and sample populations used in all U.S.-based survey and experimental mass communication studies published between 2000 and 2014 in six major journals (N = 1,173). Most studies used nonprobability samples, and more than half used student samples. Experiments used more nonprobability and student samples than surveys. Funded studies used more probability and nonstudent samples than nonfunded studies. Implications of results pertaining to population validity and interpretations of findings for mass communication research are discussed.
Description
Date
2017
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Publisher
Taylor & Francis
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Research Projects
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Keywords
Experiment, Sample population, Sampling, Survey, Research funding, Mass communication research
Citation
Erba, J., Ternes, B., Bobkowski, P., Logan, T. & Liu, Y (2017) Sampling Methods and Sample Populations in Quantitative Mass Communication Research Studies: A 15-Year Census of Six Journals. Communication Research Reports