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Students and Housewives: Differences in Susceptibility to Reference Group Influence
Park, C. Whan Lessig, V. Parker
Park, C. Whan
Lessig, V. Parker
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1977-09
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Univeristy of Chicago Press
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Park, C. Whan. Lessig, V. Parker. (1977) Students and Housewives: Differences in Susceptibility to Reference Group Influence. The Journal of Consumer Research, vol 4, 102-110.