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The Catholic Seven: A Marketing Analysis & Proposal
Buschbom, Danyelle Puhr, Charley Schulte, Ashley
Buschbom, Danyelle
Puhr, Charley
Schulte, Ashley
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Abstract
In December 2012, seven Catholic schools from the Big East Conference announced plans to vacate the Big East and create their own league, quickly dubbed the "Catholic Seven." Besides their religious affiliation, these seven
schools share basketball as their primary revenue-driving sport and do not compete in Division I football. Three University of Kansas graduate students worked to research and develop a marketing and branding strategy for the newly-formed league.
Description
This project was submitted in partial fulfillment of the
requirements for the Master of Science in Journalism degree.
Date
2014-09-03
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Research Projects
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Keywords
Catholic seven, Catholic 7, Big east brand, Big east split, Basketball only conference, Religion in college sports