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    Are Anti-Spit Tobacco Campaigns Striking Out? A Survey of Iowa and Nebraska College Baseball Players

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    Lamsam_2006.pdf (1.258Mb)
    Issue Date
    2006-10-01
    Author
    Ogden, David C.
    Lamsam, Teresa Trumbly
    Reilly, Hugh J.
    Hilt, Michael L.
    Publisher
    Great Plains Studies, Center for Social Sciences
    Type
    Article
    Article Version
    Scholarly/refereed, publisher version
    Published Version
    http://digitalcommons.unl.edu/greatplainsresearch/842
    Metadata
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    Abstract
    Anti-spit tobacco information is replete with fear appeals, including firsthand accounts of death and debilitation, to make users aware of the health risks and dangers. Those dangers, however, are well known by baseball players whose association with spit tobacco is historic. A survey of 217 Iowa and Nebraska college players showed that despite their awareness of spit tobacco's dangers, the players use spit tobacco to relax and focus on the field. This study supports other research showing that fear appeals may not be the most appropriate approach for anti-tobacco advertising campaigns. The study suggests that campaigns should promote relaxation and stress reduction techniques as alternatives to spit tobacco.
    Description
    This is the publisher's version, also available electronically from: http://digitalcommons.unl.edu/greatplainsresearch/842
    URI
    http://hdl.handle.net/1808/10961
    Collections
    • Center for Russian, East European, and Eurasian Studies Scholarly Publications [546]
    • Journalism Scholarly Works [92]
    Citation
    Teresa Trumbly Lamsam. (2006) Are Anti-Spit Tobacco Campaigns Striking Out. Great Plains Research.

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    Contact KU ScholarWorks
    785-864-8983
    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    Image Credits
     

     

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