dc.contributor.author | Zhang, Yan Bing | |
dc.contributor.author | Harwood, Jake | |
dc.date.accessioned | 2010-11-12T21:47:47Z | |
dc.date.available | 2010-11-12T21:47:47Z | |
dc.date.issued | 2002 | |
dc.identifier.citation | Zhang, Y. B., & Harwood, J. (2002). Television viewing and perceptions of traditional Chinese values among Chinese college students. Journal of Broadcasting & Electronic Media, 46, 245-264. http://dx.doi.org/10.1207/s15506878jobem4602_5 | |
dc.identifier.uri | http://hdl.handle.net/1808/6874 | |
dc.description | Permissions were not obtained for sharing the full text of this article. | |
dc.description.abstract | This study examined television's cultivation effects on perceptions of traditional Chinese values (Le., values of interpersonal harmony and hierarchical relations) among a group of Chinese college students (N = 412). Hierarchical regression analyses indicated that total viewing of imported programs negatively predicted viewers' endorsement of inter- personal harmony values. Chinese music performance programming, Chinese children's education programs, imported movies, and imported sports were negative predictors of interpersonal harmony value endorsement, whereas viewing Chinese sports was a positive predictor of hierarchical relations. The findings are discussed in the context of cultivation theory and the changing socio-economic, political, and media context in China. | |
dc.publisher | Taylor & Francis (Routledge) | |
dc.title | Television viewing and perceptions of traditional Chinese values among Chinese college students | |
dc.type | Other | |
kusw.kuauthor | Zhang, Yan Bing | |
kusw.kudepartment | Communication Studies | |
kusw.oastatus | publisherdenied | |
dc.identifier.doi | 10.1207/s15506878jobem4602_5 | |
kusw.oapolicy | This item does not meet KU Open Access policy criteria. Publisher denied. | |
dc.rights.accessrights | openAccess | |