Three Korean perspectives on U.S. internet public diplomacy
Issue Date
2013-12-01Author
Seo, Hyunjin
Kinsey, Dennis F.
Publisher
Elsevier
Type
Article
Article Version
Scholarly/refereed, author accepted manuscript
Metadata
Show full item recordAbstract
This study identifies perspectives of relationships publics have about countries other than their own and examines whether publics engaged through social media-based public diplomacy programs demonstrate different relationship perspectives. Q methodology and survey research were used to investigate these issues. Data come from South Korean adult internet users, including members of Café USA, an online community run by the U.S. Embassy in Seoul. Three relationship perspectives were identified: outcome-based, sincerity-based, and access-based. Compared with other groups, Café USA members put more emphasis on sincerity in their relationships with the United States. The results of this study indicate that individuals’ subjectivity should be considered as far more contextualized and nuanced than has been the case in previous research on national image or country reputation.
Description
This is the auhtor's final draft. Copyright 2013 Elsevier.
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Citation
Seo, H., & Kinsey, D. (2013). Three Korean perspectives on U.S. internet public
diplomacy. Public Relations Review, 39(5), 594-596. DOI: 10.1016/j.pubrev.2013.06.006
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