Singh, Surendra N.Bendapudi, Neeli2014-08-072014-08-071994-08-01https://hdl.handle.net/1808/14894Submitted to the School of Business and the Faculty of the Graduate School of the University of Kansas in partial fulfillment of the requirements for the degree of Doctor of Philosophy.vii, 121 leaves : ill. ; 29 cm..This item is protected by copyright and unless otherwise specified the copyright of this thesis/dissertation is held by the author.The Use of Heuristics in Service EvaluationsDissertationopenAccess