Ritzer, George2009-05-192009-05-191971-04-01Kansas Journal of Sociology, Volume 7, Number 1 (SPRING, 1971), pp. 5-16 http://dx.doi.org/10.17161/STR.1808.4729https://hdl.handle.net/1808/4729enCopyright (c) Social Thought and Research. For rights questions please contact Editor, Department of Sociology, Social Thought and Research, Fraser Hall, 1415 Jayhawk Blvd, Lawrence, KS 66045.Article10.17161/STR.1808.4729openAccess