Hall, Jeffrey A.La France, Betty H.2012-07-032012-07-032012Hall, J. A., & La France, B. H. (in press). How context matters: Predicting men’s homophobic slang use. Journal of Language and Social Psychology.https://hdl.handle.net/1808/9973This is the Author's Pre-Print. The journal's official website is: http://jls.sagepub.com.This manuscript reports two experiments exploring heterosexual men’s use of homophobic slang in social contexts, varied by sex-ratio. Study 1 (N = 127) experimentally demonstrated that compared to a mixed-sex audience, heterosexual men with an all-male audience reported higher levels of hetero-identity concern (HIC) and more homophobic slang use; these men had similar levels of HIC compared to men with an all-female audience. Study 2 replicated Study 1’s mean difference tests, and explored whether the relationship between HIC and homophobic slang was affected by group sex-ratio and social norms. Results suggest the relationship between HIC and homophobic slang was significant only in all-male and mixed-sex audiences, and the norm of noninterference was predictive of homophobic slang only in all-male groups.enGender IdentificationHetero-identity ConcernHomophobic Slang UseSelf-categorization TheoryPreprint10.1177/0261927X12456383openAccess