Response-bias-free recognition tests to measure advertising effects

Singh, Surendra N.Churchill, Gilbert A.2006-01-102006-01-102000SINGH, SN; CHURCHILL, GA. RESPONSE-BIAS-FREE RECOGNITION TESTS TO MEASURE ADVERTISING EFFECTS. JOURNAL OF ADVERTISING RESEARCH. Jan-Apr 2000. 27(3) : 23.http://journals.cambridge.org/action/displayJournal?jid=JARhttps://hdl.handle.net/1808/8193131667 bytesapplication/pdfen-USResponse-bias-free recognition tests to measure advertising effectsArticleopenAccess