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Junior Achievement of Greater Kansas City Marketing Communication Proposal
Belshe, Deanne Bollig, Laurie Bunting, Elise Carduff, Kris-Ann McKenzie Melton, Mattie Niccum, Jon Parker-Osborne, Ashlee Piper, Pat Ramirez, Sarah
Belshe, Deanne
Bollig, Laurie
Bunting, Elise
Carduff, Kris-Ann McKenzie
Melton, Mattie
Niccum, Jon
Parker-Osborne, Ashlee
Piper, Pat
Ramirez, Sarah
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Abstract
During the fall of 2021, our marketing class conducted primary and secondary research specifically focused on volunteer and non-volunteer activities. Our primary research collected data from more than 400 Kansas Citians through an anonymous online survey, and we spoke directly to 17 community volunteers who shared insights into their motivations. By analyzing both the target audience and persona of potential and current
volunteers, we developed conclusions to create a strategic marketing communications plan.
Description
This project was submitted in partial fulfillment of the requirements for the Master of Science in Journalism degree.
Date
2022-01-13
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University of Kansas
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This item contains archived web content.
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Keywords
Junior Achievement