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dc.contributor.advisorBranham, Richard
dc.contributor.authorFitzgerald, Ann K.
dc.date.accessioned2009-03-23T03:05:22Z
dc.date.available2009-03-23T03:05:22Z
dc.date.issued2008-01-01
dc.date.submitted2008
dc.identifier.otherhttp://dissertations.umi.com/ku:10082
dc.identifier.urihttp://hdl.handle.net/1808/4423
dc.description.abstractInnovation Transformation Guidebook, ITG, is a collection of flash cards designed to help small businesses innovate by strategically improving their current offerings. ITG methodologies are inspired from research in an array of fields including design, entrepreneurship, education, psychology, and sociology. Consequently, ITG approaches innovation problems more accurately by simultaneously investigating the customer, market, and business itself. Innovation Transformation Guidebook should be used as an interactive platform with a small business team. ITG cards are grouped three categories: Inform, Expand, and Deliver. The flash cards contain prompts, questions, and diagrams meant for discussion and implementation. Small business owners using ITG should see increased revenue from the creation of new and/or relevant offerings directly tailored to their customers' needs.
dc.format.extent23 pages
dc.language.isoEN
dc.publisherUniversity of Kansas
dc.rightsThis item is protected by copyright and unless otherwise specified the copyright of this thesis/dissertation is held by the author.
dc.subjectDesign and decorative arts
dc.subjectBusiness education
dc.subjectDevelopmental psychology
dc.subjectGrounded theory
dc.subjectInnovation
dc.subjectInteraction design
dc.subjectLifestyle branding
dc.subjectProcess
dc.subjectSmall business
dc.titleInnovation Transformation: A Guidebook for Small Business Development: Inform, Expand, and Deliver
dc.typeThesis
dc.contributor.cmtememberMeyer, Wallace W
dc.contributor.cmtememberJohnson, Dr. Lacy
dc.thesis.degreeDisciplineDesign
dc.thesis.degreeLevelM.A.
kusw.oastatusna
kusw.oapolicyThis item does not meet KU Open Access policy criteria.
dc.rights.accessrightsopenAccess


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