Innovation Transformation: A Guidebook for Small Business Development: Inform, Expand, and Deliver
Issue Date
2008-01-01Author
Fitzgerald, Ann K.
Publisher
University of Kansas
Format
23 pages
Type
Thesis
Degree Level
M.A.
Discipline
Design
Rights
This item is protected by copyright and unless otherwise specified the copyright of this thesis/dissertation is held by the author.
Metadata
Show full item recordAbstract
Innovation Transformation Guidebook, ITG, is a collection of flash cards designed to help small businesses innovate by strategically improving their current offerings. ITG methodologies are inspired from research in an array of fields including design, entrepreneurship, education, psychology, and sociology. Consequently, ITG approaches innovation problems more accurately by simultaneously investigating the customer, market, and business itself. Innovation Transformation Guidebook should be used as an interactive platform with a small business team. ITG cards are grouped three categories: Inform, Expand, and Deliver. The flash cards contain prompts, questions, and diagrams meant for discussion and implementation. Small business owners using ITG should see increased revenue from the creation of new and/or relevant offerings directly tailored to their customers' needs.
Collections
- Architecture & Design Dissertations and Theses [63]
- Theses [3942]
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