Evaluation of General Promotional Programs: Division of Travel and Tourism, Kansas Department of Commerce

Singh, Surendra; Schwaller, Henry, IV

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Issue Date

1992-01

Author

Singh, Surendra

Schwaller, Henry, IV

Publisher

Institute for Public Policy and Business Research, University of Kansas

Type

Technical Report

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Technical Report;190

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Abstract

The Institute for Public Policy and Business Research at the University of Kansas, in conjunction with Kansas Inc., conducted an evaluation of General Promotion programs within the Division of Travel and Tourism, (Division) of the Kansas Department of Commerce (KDOC). The objectives of this study were to: a) evaluate the effectiveness of programs in achieving their objectives; and b) propose a tracking system for evaluating General Promotion programs.

URI

http://hdl.handle.net/1808/33036

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IPSR Published Works [305]

Citation

Suendra Singh, Henry Schwaller, IV. Evaluation of General Promotional Programs: Division of Travel and Tourism, Kansas Department of Commerce. Institute for Public Policy and Business Research, University of Kansas. Technical Report Series: 190 (January 1992).

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