Current Trends in Cultural Customization and the Ecommerce Experience

Abstract

The Internet is continually evolving and new access mediums have expanded its reach, connecting people all over the world. This has allowed businesses unparalleled access to consumers, propelling ecommerce to becoming a greater source of revenue for businesses of all sizes. Previous web design standards endorsed localization as a key requirement for a company's Internet success. However, with the rise of a new Internet culture, localization does not appear to be prevalent nor does it seem to be a requirement for success. This thesis explores concept of user experience as it relates cultural customization, current trends in localization, and more current principles to be considered with localization.