Journalism Graduate Student Projects and Theses
https://hdl.handle.net/1808/916
2024-03-29T09:17:37ZThe University of Kansas Professional and Continuing Education Integrated Marketing Communications Workshop Series Marketing Communications Plan
https://hdl.handle.net/1808/21201
The University of Kansas Professional and Continuing Education Integrated Marketing Communications Workshop Series Marketing Communications Plan
Burns, Evelyn; Matkovich, Jenny; Santee, Lindsay
Currently, around 16 million American adults are enrolled in some sort of educational or training services program and that number continues to grow. In 2013, corporations spent on average 1,847 per employee and total annual spending was around 150 billion. Employers see value in investing in employees’ professional development and education. The University of Kansas School of Journalism’s Integrated Marketing Communications (IMC) graduate program and the University of Kansas Professional and Continuing Education (KUPCE) department look to benefit from the development of a higher-level IMC continuing education workshop series. This advanced- series is geared toward professional business communicators and marketers in the Kansas City metropolitan area. The objective of this workshop is to give attendees a competitive advantage alongside networking, confidence, and education and skills local marketing and communications professionals’ desire in their career. Three students from the University of Kansas IMC graduate program worked with KUPCE to develop a marketing communications plan to assist with launching this new marketing and communications continuing education offering for Kansas City professionals. During a span of four months, the team conducted both primary and secondary research to support this marketing plan. The research provided insight into what KUPCE is doing right, and what it could do better. The team developed a two-phase implementation approach with recommendations to allow for the launch of a successful continuing education offering that targets Kansas City marketing and communications professionals. In addition, the marketing communications plan contains specific tactics, a timeline for execution, estimated budgets, and measurements to determine success and areas for improvement. The purpose of the research and this proposal is to answer the following questions: • Is a KU IMC Continuing and Professional Education workshop series viable? • Who is the audience and what does the audience want? • How should the workshop series be marketed?
2016-01-01T00:00:00ZLiteracy Kansas City
https://hdl.handle.net/1808/19762
Literacy Kansas City
Hair, Margaret; Maddox, Stephanie
Literacy Kansas City has grown its adult literacy services considerably in the past few years. As the organization grows and expands to new areas of service in new areas of the city, Literacy Kansas City must diversify its funding and attract more individual donors.
To help provide research and ideas for that process, this report was prepared by two graduate students in the Integrated Marketing Communications Program at the University of Kansas.
This project was submitted in partial fulfillment of the requirements for the Master of Science in Journalism degree.
2015-11-16T00:00:00ZThink You Know Ketchup, Think Again
https://hdl.handle.net/1808/15003
Think You Know Ketchup, Think Again
Owens, Sarah; Merckling, Jason; Lane, Darius
This project was submitted in partial fulfillment of the requirements for the Master of Science in Journalism degree.
2014-09-03T00:00:00ZChildren's Center for the Visually Impaired Marketing Communications Plan
https://hdl.handle.net/1808/15002
Children's Center for the Visually Impaired Marketing Communications Plan
Clark, Andrew; Jolly, Katie; Schoenhals, Cheri
Children’s Center for the Visually Impaired has provided unique and essential services to visually impaired children in the Kansas City metro area for over 60 years. The organization is heavily reliant on fundraising to fund its operations. Like many nonprofits, CCVI continually aims to find new, creative ways to increase engagement from the community. A team of three University of Kansas graduate students worked with CCVI and several of its key stakeholders to develop a strategic marketing communications plan to address this issue. The team developed several strategies to help CCVI increase awareness of the organization in the community, improve its perceived value and to increase efficiency in its fundraising efforts.
This project was submitted in partial fulfillment of the requirements for the Master of Science in Journalism degree.
2014-09-03T00:00:00Z